An SEO agency helps businesses improve their search engine rankings and attract organic traffic. It develops strategies to grow brand recognition and build a strong online presence capable of competing in high-volume search markets. Working with a national SEO agency to establish a solid online foundation includes the following steps:
Website Audits
A national SEO agency performs an evaluation of your website’s health, performance, and visibility in search engine results pages (SERPs). The audit functions like a health check for your digital presence, identifying weaknesses that may hinder the site’s success. Site audits help detect technical problems and slow page speeds that negatively impact user experience and search engine rankings. They uncover opportunities to optimize content gaps, keyword strategies, and backlink profiles. Professionals use the audit results to create strategies for improving performance and boosting traffic.
Keyword Analysis
Keyword research and analysis form the foundation of an SEO strategy. Research helps identify the specific words and phrases that potential customers are using. This helps target populations that are interested in the business’s offerings, increasing the likelihood of conversions. By understanding what the target audience is seeking, agents can create content that directly answers user questions. Strategically incorporating relevant keywords into website titles, descriptions, and content helps search engines understand the page’s relevance to specific queries.
Analyzing the keywords that competitors are ranking for can reveal gaps in their strategies, which allows your business to target less competitive terms. SEO agents use data-driven processes to focus on high-value keywords, and this approach directs efforts toward strategies with the best return on investment. Because keyword data provides insights into customer intent and behavior, businesses can make smarter marketing and strategic decisions.
Link Building
SEO agencies aim to increase a website’s authority by earning high-quality backlinks from reputable and relevant sources, which then helps improve search rankings and enhances the site’s overall credibility. Effective link-building for a national presence focuses on relevance and quality through the following activities:
- Content-based link earning
- Strategic outreach
- Guest posting
- Link reclamation
Professionals create high-quality, linkable assets — such as original research, infographics, and in-depth guides — that naturally attract links from other websites. They also actively reach out to relevant industry publications and websites, using personalized pitches to demonstrate the value your content provides to their audience. Through guest posting, agencies publish original articles on sites within your niche. This not only earns backlinks but also establishes your brand as an authority. With link reclamation, they monitor mentions of your brand across the web that do not include a link and contact the site owners to request one.
On-Site SEO
On-site SEO includes adjusting elements directly on a client’s website. To improve the content on such websites, professionals formulate high-quality keywords that address user intent. They optimize title tags, meta descriptions, and header tags to help search engines understand the page’s content and structure. Improving image attributes and creating a crawlable site structure make the site more mobile-friendly. Professionals further create a logical linking structure within the website to help search engines and users understand content hierarchy.
Broken Link Checking
Through broken link checking, SEO professionals find non-functional hyperlinks on other websites and ask site owners to replace them. Professionals will also examine the client’s own website for links that no longer work or are not relevant to the current services they offer. They use SEO tools or browser extensions to scan authoritative websites in your niche to locate broken outgoing links.
Once they find a broken link, the professional checks what the original content was and finds a valid replacement. They then inform the website’s editor of the broken link and offer your content as a solution to fix it. This helps your website gain backlinks that build your online authority.
Learn More About National SEO
SEO professionals create high-quality content for your website to build brand recognition on a national scale. They provide a consistent material output to maintain your visibility and compete with established national brands. Contact a reputable SEO agency to learn more about their services.
